Brand Communications and Outreach Manager

Social enterprises are businesses that are building a fairer, more equal society. Social Enterprise UK (SEUK) is the leading voice of the sector, representing over 3,500 organisations, working together to build markets, raise awareness, support the sector to grow and ensure the government recognises their impactful contribution.

It is an exciting time to join our Communications and Marketing Team, as we are seeking a dynamic and strategic Brand Communications and Outreach Manager to lead our efforts in developing our brand architecture from our umbrella brand to sub-brands, as well as building and amplifying the social enterprise brand across diverse audiences.

This role is pivotal in strengthening our position as the voice of the social enterprise sector, driving engagement across all areas of our work – including policy advocacy, member support, market development, public awareness, and stakeholder engagement – and increasing our impact. The successful candidate will develop and execute comprehensive communication activities targeting B2C, B2B, and B2G audiences, proactively looking for outreach and co-marketing opportunities, and cultivating relationships with key stakeholders, including brand ambassadors.

Main tasks and responsibilities

BRAND DEVELOPMENT

• Lead the development and evolution of Social Enterprise UK’s umbrella brand and its sub-brands, with a focus on enhancing the social enterprise and certified social enterprise brands.
• Ensure brand consistency and alignment across all communication channels and platforms.
• Maintain and enhance the visual identity and brand aesthetics, develop a tone of voice tailored to B2C, B2B and B2G audiences.

 CO-BRANDING AND MARKETING:

• Identify and execute co-branding and marketing opportunities with strategic partners
• Cultivate strong relationships with partner organisations
• Establish a co-operation process and develop supporting tools for partners to use

PROACTIVE OUTREACH OPPORTUNITIES:

• Identify and pursue proactive outreach opportunities to expand brand awareness and reach
• Suggest and implement strategies to engage with decision-makers within SEUK’s audiences, as well as traditional and contemporary media outlets
• Develop a brand ambassador programme

 COMMUNITY BUY-IN:

• Develop and implement strategies to foster community buy-in and support for SEUK’s mission
• Engage with members and stakeholders to build strong relationships and foster collaboration as part of our online community, events and other outreach activities
• Create opportunities for community involvement and participation

AUDIENCE ENGAGEMENT AND IMPACT:

• Develop and implement audience engagement strategies to build strong relationships with key stakeholders, in particular, around our policy work
• Craft compelling narratives and stories that showcase the impact of social enterprises
• Use new ways and creativity to deploy integrated communication channels to engage diverse audiences

CLICK HERE FOR A FULL JOB DESCRIPTION AND PERSON SPECIFICATION

How to apply

Please complete this short supporting application document and send your CV to apply@socialenterprise.org.uk. If you would prefer to produce a short video in place of the application document, please do so and email to apply@socialenterprise.org.uk along with your CV.

Please also complete our Equality, Diversity and Inclusion data form

Shortlisted candidates will be invited to a first interview via Zoom, scheduled to take place w/c 19 May. If you are short-listed we will be in touch with you via email to arrange a time and provide more information.