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The pandemic slowed the world to a crawl – but social enterprise sped up
On the fifth anniversary of the first lockdown, academic research shows that social enterprises not only survived during the pandemic - they thrived. Professor Richard Hazenberg and Dr Claire Paterson-Young from the University of Northampton explain. At the five-year anniversary of Boris Johnson’s lockdown announcement in March 2020, there remain many questions as to the impact of the pandemic on the country’s economy and society. One area that we still know relatively little about is the impact that the pandemic had on social enterprises and their ability to serve their communities. Social Enterprise UK research in 2021 found that social enterprises proved resilient, retaining staff and having lower closure rates than other forms of business. But our team at the University of Northampton’s Institute for Social Innovation and Impact (ISII) has now found that social enterprises performed even better than previously thought. With our new research, we found that not only were social enterprises resilient, but they also grew their turnover and increased staff numbers. Despite the challenges of operating during a pandemic, they also increased the number of people they were helping. We looked at the financial performance and social impact of 1,507 social enterprises both before and during the height of the pandemic, covering the years 2019-2022. It used data from the Social Enterprise Support Fund (SESF), delivered by Big Issue Invest and partner organisations, through funding secured from the National Lottery Community Fund. Misson makes for resilience Our analysis revealed that in the three years between 2019 and 2022, social enterprises in the sample increased their turnover by 28% and their profits by 89%. As social enterprises, those profits were largely reinvested into their social missions, supporting the groups and communities hit hardest by the pandemic. Not only did the financial statements make for good reading, but staffing levels and the number of beneficiaries supported both rose by 11%. Moreover, these figures did not come at the expense of trading income. Whilst there was an increase in grant funding, overall proportions of trading income barely changed (-0.7%), illustrating that increases in turnover was balanced between both income streams (grant funding accounted for just over one-third of turnover increases). How did the sector achieve this during a time of such immense challenge? It should perhaps not come as a surprise, as previous studies during earlier crises (such as the 2008 financial crash), have shown that the nonprofit sector tends to be resilient. As part of our research, we held interviews with 17 social entrepreneurs and 16 stakeholders from the wider social enterprise ecosystem. These revealed that, for social enterprises, their inherent hybrid focus on both financial and social missions aided their reactions to the pandemic. Indeed, it was their social focus, commitment to their communities, and ethical approach, which alongside their ability to problem solve and reshape their offers, allowed them to continue to deliver support. Community support offered by social enterprises was significant in reducing isolation, including the delivery of support to enable people to access technology, expansion of counselling for children, and online educational provisions. It was therefore the multi-mission focus that lies at the heart of social enterprise approaches that supported this resilience. Lessons to learn from What does this mean for the social enterprise sector and those seeking to support it? Our sample is not illustrative of the social enterprise sector as it did not contain many micro social enterprises. The data also only runs through to 2022, so doesn’t determine how the organisations developed through the remainder of the pandemic and beyond. However, the data does show that focusing on both financial sustainability and benefiting communities can prove an asset for organisations, at least when reacting to crises. Supporting more businesses to improve the integration of social mission at strategic levels and critically assess their community operations can support not only their resilience and sustainability but deliver wider economic and social benefit. Perhaps most importantly, the data shows that social enterprise proved resilient and focused on delivering for their communities, despite the many challenges faced. As the UK faces ongoing challenges in public services delivery, spending cuts, and social tensions, support to allow social enterprises to expand further is vital, not least as a protection measure against the next big crisis. The full, open access paper with the complete findings of the research, can be found here. This article is part of SEUK’s Social Enterprise Knowledge Centre University Network – to find out more please contact research@socialenterprise.org.uk
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